What is a primary feature of the kids’ dessert at Chili's?

The primary feature of the kids’ dessert at Chili's is the offering of free ice cream on birthdays. This special treat is designed to enhance the dining experience for children by celebrating their special day, making them feel valued and appreciated as guests. By offering something complimentary on birthdays, Chili's not only provides a delightful surprise for kids but also encourages families to celebrate their milestones at the restaurant, creating lasting memories.

This birthday feature differentiates itself from other aspects of the menu, like size options or customizable toppings, which may apply to a variety of dishes but do not have the same special occasion focus. Additionally, while there may be some variety of sauces available for other menu items, they do not pertain specifically to the kids’ dessert offering. Therefore, the birthday promotion stands out as the primary and distinctive feature.